Cookie Policy
Last updated: 23 September 2026
1. What we store in your browser
Cookies and similar technologies (localStorage and sessionStorage) store small pieces of information in your browser. We use as few as we can. Until you click "Accept" in the banner, the site sets no cookies. Without your consent we store only two items: your cookie choice (cookie-consent) and where your visit came from (fb_utm).
2. What exactly is stored
| Name | Type and provider | Purpose | Lifetime | Basis |
|---|---|---|---|---|
cookie-consent | localStorage, this site | Remembers whether you accepted or declined analytics cookies, so we don't ask on every page. | Until you clear it or change your choice | Strictly necessary to store your choice (Art. 4a(2) of the Bulgarian Electronic Communications Act) |
fb_utm | sessionStorage, this site | Remembers the first page you landed on, where you came from, UTM parameters and ad click identifiers, so we can attach them to your enquiry if you contact us. It is not sent anywhere unless you submit a form or click a WhatsApp or Viber button. | Until you close the tab | Legitimate interest: knowing which channels bring enquiries (Art. 6(1)(f) GDPR) |
_ga | Cookie, Google Analytics 4 | Distinguishes visitors for visit statistics. | 2 years | Consent, only after "Accept" |
_ga_H66T4J8NPX | Cookie, Google Analytics 4 | Keeps the session state for statistics. | 2 years | Consent, only after "Accept" |
| Ahrefs Web Analytics | Ahrefs script, no cookies | Aggregate visit statistics: visits, pages, sources, countries, devices. | Stores nothing in your browser | Legitimate interest (Art. 6(1)(f) GDPR) |
The Google Analytics lifetimes are Google's defaults. They are renewed on each visit for as long as your consent stands.
3. Google Analytics
Google Analytics 4 loads only after you click "Accept". We use it to see which pages are read and which channels lead to enquiries. If you have accepted, the identifier from the _ga cookie is also attached to any enquiry you send us. The provider is Google, and data may also be processed in the US (see the privacy policy, section 6).
4. Ahrefs Web Analytics
Ahrefs Web Analytics uses no cookies and stores nothing in your browser. To calculate the statistics, the script processes the technical data of the request (such as IP address, browser, page and referrer), and we only see aggregate figures. The basis is our legitimate interest in knowing how the site is used. You can object by writing to us, or block analytics.ahrefs.com in your browser.
5. Third-party services
The site does not load fonts, maps, videos, social media buttons or advertising pixels from other sites. When you open a WhatsApp or Viber link, you move to that service, which may use its own cookies under its own rules. We have no access to them.
6. Changing your choice
You can change your choice at any time using the "Cookie settings" link at the bottom of every page. When you do, we delete the _ga cookies from your browser and show the banner again so you can choose. You can also use this button:
You can also block or delete cookies in your browser settings. The site works without them.
7. Contact
For questions about cookies, write to office@firmabulgaria.com. For more on how we handle personal data, see the privacy policy.